Timeline: 8 weeks (Oct 2022-Dec,2022)

Role: Lead UX designer & UX researcher

Product: The New American Association of Massachusetts (NAAM) exists to assist newly arriving refugees and immigrants with integration into American society, to promote economic stability, to build bridges with the larger community, and to foster the maintenance of refugeesā€™ and immigrantsā€™ cultural identities.

PROBLEM

The current website feels visually outdated

  • The Landing page does not have clear mission goals

  • The page layout does not follow the basic visual hierarchy principles

  • The overall website has heavy text weightage but no clear context

GOAL

  • Provide Feedback on the current websiteā€™s layout, user functionality, mobile-friendliness, visual design, content, and other key features

  • Clear articulation of the Organizationā€™s goals for the website

  • Make the design pretty and minimal

  • Update the volunteer and Donation Form

Understanding the User

User Research

I conducted research based on Sophieā€™s (Volunteer Coordinator) summary to understand the users that visited NAAMAAS and their needs. The primary group of users is immigrant families, who visit the site for employment services and immigration assistance. The secondary group of users is donors who donate to the organization.

Pain points

1

The user finds it difficult to find the information they are looking for in the NAAMAAS website because of too many dropdown tabs in the main navigation

Understanding the Users

The volunteer sign-up form does not have enough details regarding the program the user wants to sign-up for

USER PERSONA

Problem statement:

Fiona is an immigrant who wants to give a better life to her family in the United States

Competitive Audit

All identical components must have the same padding and margins (buttons, forms, etc.). Everything on the website should be organized in a grid, and nothing should deviate from that grid.

Starting the Design

Accessibility considerations

1

Web designers should follow all of the newest principles and best practices in WCAG 2.1 to guarantee that their sites are accessible to all users.

Other Projects

Wireframing

2

Problem statement:

Jennifer is a retired government worker who is looking to donate to a good cause.

Tracking competitors and seeing what makes them unique

I looked at several potential competing companies and classified them under direct and indirect competitors. Direct competitors offer the same product and services. Indirect competitors are different but could potentially satisfy the same needs and reach the same goals

3

Using more visuals than textual boosts up the speed as users now recognize the visuals much faster.

The header takes up too much real-estate on the home page and the contact number disappears while scrolling

The donor page is not too user friendly

2

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